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100 Meter Story

Work is made for Jerusalem design Week: JDW
This project is a collaboration between:
Raphël Pluvinage, Marion Pinaffo, Tamara Efrat
Construction: Eyeho


In the past, limited storage acted like a selection for our collective memory. Only major events were kept to narrate History.

Nowadays, technologies offer us what seems to be an infinite capacity of storage. Is this a reason to pass on every single data? In such an excessive flow of information, how do we select, edit, record and transmit meaningful stories for the future?


In order to transmit a meaningful story, our project deliberately constrains itself to a limited system storage, reminiscent of tape or film roll, and using textile as a recording material with a dense social and cultural history.


100 Meter Story is a minimal display system made of 100 meter coloured moving strap.

When running, the ribbon shows an encrypted message until patterns of each strap match and reveal distinguishable shapes. When winding again, several shapes merge into each other and create unexpected figures to enhance the story.

In between the Arecibo message and Bayeux tapestry, we imagine a narrative media anyone could understand and interpret.

A different story is winded on each bobbin.

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