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Sustainable design brand  |  Founded by Tamara Efrat and  Yuval Dishon

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Mon Terra is a sustainable design venture, focused on reimagining the potential of plastic waste produced by the agricultural industry. Mon Terra developed the Plastic Reincarnation Process, a process through which plastic waste is transformed into sustainable, useful, high-quality products.


One million tons of plastic waste are produced each year in Israel alone, only a quarter of which is currently being recycled. It is estimated that 26,000 tons of plastic waste are produced annually by the Israeli agricultural industry. 


Plastic is a wonderful material, it just isn’t being used right. Plastic is easily molded into any shape. It is durable yet lightweight, making its transportation more energy-efficient than many other materials. It is safe for food, flexible, colorful, versatile… Alongside the development of compostable alternatives, it is crucial to utilize the endless volumes of discarded plastic, and that’s exactly what we do at Mon Terra. 


Mon Terra was founded by Tamara Efrat, an experienced designer and entrepreneur, and Yuval Dishon, a process engineer and maker. Initially, we were designing an ecological product for urban agriculturists. While researching raw materials and manufacturing facilities, we were alarmed by the magnitude of plastic waste produced by the agricultural industry, an industry crucial to our health and our environment. It became clear that we should devote our efforts to helping turn the agricultural industry into a circular economy.


We began collecting discarded plant pots from gardeners and nurseries, and started researching and experimenting with small-scale plastic recycling. Quite a bit of research, experimentation, trials and errors were involved in perfecting the Plastic Reincarnation Process.


The process starts by collecting the raw material - discarded polypropylene plant pots - from gardeners and nurseries. The pots are cleaned and shredded using an industrial plastic shredder, which turns them into tiny plastic flakes. Great care is taken in shredding and stocking the different types of flakes, based on parameters like color or quality. Although the pots are all polypropylene, they contain many different additives and act very differently during the reincarnation process.


The plastic is carefully weighed, placed into molds, and molten using a variety of techniques. Polypropylene’s melting temperature is rather low (130-170 degrees celsius), rendering this process relatively low-energy consuming.

Finally, each product requires a set of post-processing steps, like drilling, wiring or sanding. During post processing, some plastic mass is reduced from the raw product. This plastic is collected and reused in other products, so no piece of plastic ever goes to waste. 


Our mission is to be part of the change we want to see in the modern consumption culture: the reduction of plastic waste and overconsumption and promotion of local manufacturing.

Photos by:

Yoav Peled 

Daniel Shechter 

Michal Luft

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